MIT researchers are looking into the science of GIFs.
We were talking about GIFs one day,” Hu told Quartz, “and we realized that they’re becoming more and more serious of a medium. They’re more popular, they’re used for more things.” Buzzfeed, for example, recently used GIFs to explain what was going on in Ukraine—reaching an audience that otherwise might have ignored the news. “And we realized,” Hu said, “that we could quantify this usage.
As I've mentioned
before, I'm looking for ways to get my students to use GIFs in digital compositions. This kind of research might just help me make my case.
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